A host is generally a server or rack of servers that “hosts” the files composing your website via the Internet. Companies usually offer various packages at different rates for their hosting services, but it’s important that you make a choice with your future company in mind, and not just saving a few bucks at the moment.
Avoid a host with a lot of outages. Downtime means lost business, so seer clear of companies with many outages. In addition, it’s not professional to leave outage problems unaddressed. Don’t make any agreements with such a company.
When choosing a web hosting company, you want to go with security over cheaper prices. It is important that not only is all of your information secure, but all of your customers’ information, as well. Select a web hosting company that you know you can trust and that provides secure web hosting.
If you’re going to use a web hosting company, make sure it’s not in danger of going out of business. Find out how long the company has been in business, and whether they have been profitable. If the company goes out of business, you could also lose access to all of the data that was stored on their servers in addition to having your website go offline.
Check to see if your web hosting service gives you an easy method to submit your pages to search engines. You will also want to know how much control you have over search engine optimization and keywords, as well as how often you can send updates for no charge.
Do not overlook the e-mail services provided through your web hosting service. E-mail accounts and services are among the benefits of obtaining a web hosting service, and it is important to ensure that all of your needs are fulfilled in this area. Make certain that a sufficient number of e-mail accounts along with essential services such as e-mail forwarding are provided. You might also need IMAP, POP3, and SMTP access to their e-mail servers.
Look for a company that offers an “uptime guarantee.” Uptime is also known as the amount of time that a server is online for, as opposed to down, for service or maintenance. A reliable web host should be able to offer some sort of guarantee that your site will be available at least 98 percent of the time, with superior web hosts able to offer 99.9 percent uptime.
You should verify that all of the data that is stored on the web host’s servers is adequately backed up. This is particularly important if you are running an online business, and need to store customer information on databases located on the web server. Ask what precautions are in place in the event of a fire or natural disaster. Make certain that the servers are redundantly backed up in different geographical locations.
If there was anything in your business that you should be willing to splurge on, it’s the power of a proper host. It will be one of the most important decisions you make, and if you choose wrong, it could end up meaning months of lost service and lost profits.